A splash of copywriting…

By Daniel Gossage

You need to structure your product so that it gives your market what it wants. ‘Easy, done for you, simple, fast, cutting edge’.

Just pay attention and find out what is, ‘Hot’. What is Now!

Copywriting is a great skill and can be fun to learn. No matter how the marketplace changes, good old copywriting never does. It follows the same set guidelines, whether online or offline.

People like to purchase products that will get them closer to the next level, closer to their dream. If you are creating these products that will help people move forward then it will be hard to fail.

Talk straight to people and give them a product that works, a product that you believe in and use yourself.

Your copywriting should include an irresistible offer with unquestionable proof that is beyond any skepticism you will probably have the making of a killer offer.

Great bullets (bullet Points) that offer a compelling benefit creating intense curiosity are a must. A great bullet points straight to your product. Bullet points when used correctly are very powerful and can make or break a squeeze page. The more that you can build up curiosity the better. Make people curious and they will be rushing to purchase your product.

Giving away free reports and similar items allows you to, ‘Educate’ your prospects and demonstrate that your product really does have the answers that they are looking for.

A good story can convert well. It gives the author a chance to explain a problem in depth and how the product that he is promoting has all of the answers and will solve the problem easily.

If you want to get the highest conversions possible you need to create funnels that convert!

Your funnels should have several offers that your prospects are offered as they progress through your funnel. The first offer would be a low offer. Probably 5 to 10 dollars and would then move on to 40 or 50 dollars and ending up with a 1000 dollar or more sale. This way you will end up making more sales and killing it on the bigger sales. There will be less resistance to your 1000 dollar sales than if you, ‘Hit’ your prospect with them first.

Another good idea is to offer affiliate 100% profit on the first sale as this will help to enlist an army of affiliates promoting your offers. This will lower your advertising budget costs as your affiliates will do the promoting for you.

Once you have a team of affiliates promoting for you, the easier it becomes to promote your new products. Making it almost impossible to fail.

Just make sure that your products are what people want and that they offer immense value.

Simple!

Low Gravity

By Daniel Gossage

I just sat down to write a new post for my blog and came up with a new idea. One that I have not heard of before. Maybe I have not heard of it as it just does not work. Maybe it is being kept quiet. I really do not know.

Well at the risk of sounding silly here it is.

All of the Internet marketers that I have listened to tell me to pay attention to the gravity score when looking through Clickbank products. But maybe it would be better to sift through the lower gravity products in the hope of finding a hidden gem one that just needs re-inventing. Some new sales copy etc. Just realizing that rewording some of the sales copy that is already written could be enough.

Add a video or call it a manual or coaching program instead of an ebook as this sounds as though it is worth more. A blueprint , a system. A little repackaging/remodeling can go a long way. The product will command  more value.

Add enough value and make it a winner. Your  winner. The offer is the biggest part, right!

Remember all Clickbank products start somewhere.  ‘Don’t They’?

Just take action…

An Overview

By Daniel Gossage

Creating a product is not hard and as long as you create a product that is in one of the must have niches then it will not be long before you start seeing sales.

My advice is to create a product that is in one of the three top niches.

1.       Business and Money

2.       Dating and Relationships

3.       Health and fitness

Make sure that you drill down and choose a sub niche.

You can purchase quality PLR products and rewrite the material adding your own unique twist to it. It really is that easy. Just scrutinizing other top marketers and modeling your product in a similar manner. Their sales funnels, their killer copy, even layout the way prospects are taken through their funnels being offered more products along the way.

My best advice is. ‘Just Get Started. Stop procrastinating’!

Learn the modeling process that the top internet marketers are using.

The ‘Make Money Online’ niche is a fantastic niche to get started in. You can get started straight away and if you are highly motivated you could have your finished product on sale within 7 days. Software is a great seller. Plug-ins for WordPress are hot. You can purchase PLR rights to these plug -ins and all you need to do is repackage them and create some unique sales copy.

Once you have sold a few of your products you can create a product that shows people step by step,  ‘How You Did It’. Create an e-book, worksheets, audio and video that walks people through what you have done and you can charge a hefty fee.

One of the main stumbling blocks that newbie marketers have is creating great graphics. Do not let this stop you. There are so many quality graphic designers out there you can get your graphics for pennies on the dollar.

When you first start out you will have to overcome many obstacles but, outsourcing these problems will make it a lot easier and you will soon have your own rolodex of your own trusted outsourcers. This will prove invaluable with future projects and make them easier and quicker to complete. ‘Live and Learn’.

In a short time you will build up a portfolio of products which you will be able to market for years. You can offer updates and newer versions for a price and eventually when you feel that these products are becoming a little, ‘Tired’ you can offer them as a, ‘Bonus’.

So now all you need to do is get started and you will soon have your product launched and start seeing a return.

The Big SECRET

By Daniel Gossage

If you are new to Internet marketing or haven’t made a dime yet, you need to realise that purchasing more and more of the latest courses and software is not going to help you. You need to adjust your mindset.

Many people believe that, ‘New is Better’. What a lot of people do not realise is that a lot of the so called, ‘New Products’ that are being peddled on the Internet are simply rehashed versions of previous products. Those that do realise simply go and purchase more, in the hope of finding that elusive secret. The secret that will make them money!

Well, here is the SECRET. Yes, this is the SECRET that eludes so many wannabe internet marketers.

Look at the Gurus’.  Look at the internet marketers that are making a killing selling their products. Then ask yourself, what are they doing that is so different from what you are doing?

They are, ‘Vendors’ they are selling things and not purchasing them!

There, that is ‘THE BIG ELUSIVE SECRET’. You have to create and sell products to be successful.

Stop purchasing, ‘Myths, Legends and Fools Gold!

Create your very own products. Then create your sales funnels and drive traffic to them. Do not waste your time on FREE traffic, SEO and the like. Purchase quality targeted traffic. It is cheaper in the long run as time equals money and SEO and FREE traffic will cost you more. Whilst you are wasting time driving, so called FREE traffic to your funnels, you could have created several more products!

Think about it, it will all make sense.

Some people argue that Marketing is More Important Than Product Creation! Rubbish they are both as important as each other. If you create a glossy marketing campaign and then supply a crap product people will be annoyed and feel ripped of to say the least. They will ask for refunds and remove themselves from your email lists. So make sure that your product matches your sales copy and offers great value.

]]> http://www.daniel-gossage.com/internet-marketing-the-big-secret/feed/ 0 http://www.daniel-gossage.com/choosing-your-niche/ http://www.daniel-gossage.com/choosing-your-niche/#comments Wed, 15 May 2013 13:00:21 +0000 1q2w3e4r5t6y http://www.daniel-gossage.com/?p=122

By Daniel Gossage

Deciding On Your, ‘Niche’

Deciding on your niche is mega important. Get this part wrong and you are doomed to fail. Many,‘Internet Marketers’ and so called, ‘Guru’s’ proclaim that one of the best and easiest ways of finding a great niche market is to analyse the gravity of Clickbanks’ products. Find a product with high gravity. This means that the product is selling.  This validates that niche showing us that this is indeed a profitable niche. Do not get me wrong, the niche may be profitable but there is a much better way of finding your profitable, ‘Million Dollar’ niche.

Solving The Problem

Try looking at your market as a problem. A problem that has needs and wants. A problem  that needs solving.

If you can’t provide a solution to a problem, then their will be no sales!

The Main Markets

Do not make the mistake of searching for a market that no one else has found. You need to start by focusing on one of three markets

Business and Money

Dating and Relationships

Health and Fitness

Now, these markets may be a little off-putting as this is where all of the competition is. Yet the reason all of the competition is here is because this is where all of the problems that need solving are! Now these markets are huge. What you need to do is drill down. Drill down as deep as you can. If possible find a, ‘Sub-niche’ of a ‘Sub-niche’ and then drill some more.

The reason that you should want to target such a sub-niche is so that you are perceived as a specialist. Someone who knows all about that particular part of the market. Someone who has the answers, the solutions. Someone that can be trusted to be the best. Do this and you will start out as someone that can dominate the market and not drown in it.

Testing Your Niche

Once you have found a sub-niche of sub-niche and cannot drill down any deeper you need to ask yourself;

‘Is my targeted prospect experiencing pain’?

‘Are they looking for a solution or solutions’?

‘Do they have few or no options’?

‘Are there over 1,000 people actively looking for a solution right now’?

If you can answer yes to all of the above then, congratulations you have just found your niche market. Now all you need to do is get started. Once you find yourself dominating your market you can move onto another niche if you want. Also, realize that if you find that this is not the niche for you, you can always pack your bags and move on to another niche.

Make sure to opt in for my free newsletter that will help to keep you well informed and up to date.

Good luck.